B.E.A.S.T. is the acronym for 'Bringing Excellence and Sustainability Together'. We will build a taxi auctioning app called BEAST. The Nature of the Beast, as such, is based on this principle:

If you make your customers money,
they will spend it back with you.

So we started our cryptocurrency called Freebies, which we give to customers as participation rewards. Drivers and customers alike, both collect Freebies, and therefore both want them to grow in value. During the start up phase, BEAST Rewards are collected manually in the Sui Wallet via direct wallet to wallet transfer. You can send them back to a participating driver at the appropriate rate as payment for a trip.

The Sui Wallet is available here for Android or here for iPhone.